via Mashable “The world’s readers purchased an estimated $966 million of ebooks in 2010, and Amazon has been selling more ebooks than paper books since January. But students have yet to catch on to the digital book revolution with the same fervor.
A 2010 study by OnCampus Research found that 74% of college students surveyed still prefer to use a printed textbook.
Where some see non-adopters, others see untapped markets, and thus large and small players alike have long been targeting the digital textbook niche. Here are some of the ways they’re looking to get students to trade their print for pixels.” [Continue Reading at Mashable.com]